This advertisement, created by Mei Fang in the style of Chen Ou’s iconic ads, starred Mei Fang himself alongside Xia Yuan and Lin Youxi. Unlike Chen Ou’s handsome and polished CEO image, Mei Fang’s appearance could be described as delicate and even somewhat adorable.

Behind that delicate, cute exterior was not the glamorous entrepreneurial history of a rich second-generation heir, nor was he just another internet celebrity relying on popularity. Instead, he was a self-made genius who had reached this point through sheer passion for the world of anime and manga.

Compared to Chen Ou’s sudden rise to fame, Mei Fang’s entrepreneurial journey was far more convincing.

The brilliance of this brand promotion lay in how Mei Fang, Lin Youxi, and Xia Yuan incorporated nostalgic, slightly pixelated footage from their childhood.

These video clips, lovingly recorded by Mei Fang’s doting father, Mei Lijun, showed scenes of Mei Fang engrossed in reading or playing computer games with Lin Youxi and Xia Yuan. Combined with edited snippets of classic childhood anime, the whole sequence exuded a wistful, nostalgic beauty.

The original Chen Ou-style ads were sleek, high-end, and exuded corporate elite vibes. While impressive, they lacked a certain warmth—people remembered Chen Ou and the brand, but little else.

Now, in Mei Fang’s hands, the advertisement became a journey through memories, from passion to dreams, moving countless otaku viewers to tears and sparking deep interest in his brand.

Beyond this, Mei Fang also designed a set of promotional posters featuring himself, Xia Yuan, and Lin Youxi.

[Join the Fandomverse Project now! I’m Yuanbao—waiting for you in Fandomverse!]

[The Fandomverse Project has set sail! I’m the Young Miss—waiting for you in Fandomverse.]

[Join the Fandomverse Project! I’m Stationmaster Mei Fang—welcoming you to Fandomverse.]

The artistic posters of Mei Fang, Xia Yuan, and Lin Youxi each had their own distinct style, completely different from mainstream brand advertisements.

Xia Yuan wore a frilly Lolita princess dress, embodying a sweet, cute campus idol aesthetic as she smiled and waved at the camera. Surrounding her real-life image were anime-style plushies, vinyl records, guitars, the Yuanxia Music logo, and a subtle hint at the upcoming virtual streamer project.

Lin Youxi, wearing glasses and holding a scepter shaped like a small TV, sat regally on a throne. Around her were elements like code snippets, game controllers, the Linxi Tech logo, and a hidden reference to the TabTab project.

Finally, Mei Fang made his grand appearance in a Joker-style trench coat (inspired by Persona 5), seated at the head of a long table in a boss chair. The poster was shrouded in misty black fog, with a spotlight focused solely on him.

Striking the iconic “Commander Ikari” pose—chin resting on clasped hands—Mei Fang was flanked by shadowy figures representing the core members of his team, led by “Uncle.”

At the far end of his gaze, blurred logos of Cimigo Games, Linxi Tech, and Yuanxia Music encircled the emerging outline of the Fandomverse brand. The poster was filled with related promotional text:

[Join the youngest entrepreneurial team in history and achieve your otaku dreams! The Fandomverse Project spans the full spectrum of ACGN culture—top global talent welcome!]

[The Fandomverse Project · N-Series is coming soon! Shatter societal chains and adult prejudices—let’s ride the wave of a new era together!]

In the month before school started, Mei Fang had been fully focused on this brand campaign. Beyond massive online exposure, offline promotions were concentrated in Pengcheng.

Now, bus stops, subway stations—especially in Lanshan District—were plastered with posters of Mei Fang, Xia Yuan, and Lin Youxi. Such extensive ground promotions clearly couldn’t be done with just 5 million yuan.

Through some financial maneuvering, Mei Fang increased the budget to 13 million.

With this flood of traffic, major media outlets jumped on the coverage. Online forums buzzed daily with discussions about Mei Fang and his otaku empire.

Supporters cheered, declaring that Chinese light novels and anime were on the verge of a golden age. But just as many netizens remained skeptical of Mei Fang’s aggressive moves. After all, everyone—including Mei Fang himself—knew the fundamental reasons why otaku culture had struggled to thrive in the past.

Regardless, before any major crackdown could happen, “Uncle’s” N-Series (Novel) brand and its light novel platform were already up and running. Uncle had poached many experienced editors, especially from Shengda before its collapse into Yuewen. Many of them now had their sights set on joining the Fandomverse Project.

The Pengcheng office wasn’t just Cimigo staff—many were team members assigned by Uncle to develop the Fandomverse Project. The operations manager, watching search metrics for the project explode exponentially, couldn’t help but sigh in amazement.

“See? I told you trusting the boss was the right move.”

Uncle, ever the jovial and smiling figure, nodded in agreement. “Who knew our boss wasn’t just a mascot? His copywriting skills are insane—going viral overnight. I’m seriously impressed.”

“Not even 20 yet, but he’s already living the dream everyone wishes they had.”

“When I first met him, he was already thinking years ahead—copyright wars, regulatory approvals, monetization strategies. Even with a decade of experience, sometimes I feel like my ideas aren’t as mature as the Stationmaster’s.”

“Sure, sometimes his inexperience shows in the details, but the big-picture vision is never wrong… It’s almost like—”

“Like what?”

Uncle Chen Rui adjusted his glasses, a sharp glint in his eyes.

“Almost like he’s looking at the present and future… from the perspective of someone who’s already seen it all.”

The operations manager, who had followed Uncle from Liequan Mobile, sighed deeply.

“For you to praise someone this highly… Feels like sticking with him will take us far.”

“Our boss really does feel like he stepped out of an anime. And on top of that, he’s got talents I never even imagined.”

Chen Rui chuckled and shook his head. “Enough of that. Let’s get back to work—we’ve got to make sure the Fandomverse Project’s launch event is ready before the Stationmaster starts school.”

“Got it!”

While Chen Rui and the Pengcheng team worked tirelessly, Mei Fang was also hard at work—demonstrating some of those unimaginable talents.

“Mmm… yeah… right there. A-Fang’s hands are the best… feels amazing.”

After injuring her shoulder during the photoshoot, Mei Fang was now giving Xia Yuan a compensatory massage. She lay there, thoroughly enjoying herself, while Lin Youxi sat by the floor-to-ceiling window of their new apartment’s balcony, sipping coffee and gazing at Pengcheng’s glittering skyline.

“School’s starting soon… This month’s been really fulfilling.”

“Fulfilling? More like exhausting.” Mei Fang sighed. “We’ve poured so much into this—I just hope it pays off.”

“That doesn’t sound very confident.”

“Yeah, the recent data looks great, doesn’t it?” Xia Yuan murmured. “I’ve even been dreaming about an anime adaptation of our story one day.”

“That’s… way too far ahead,” Mei Fang said, rubbing her shoulders. “Let’s just focus on surviving college first.”

Xia Yuan nestled into his arms. “But after all this business success, going back to university feels a little… childish.”

“Think of it as enjoying our youth while we still can,” Mei Fang said. “Besides, we’ve still got that ‘dating game’ to settle.”

Lin Youxi set down her coffee, staring at the distant Spring Bamboo Tower. Xia Yuan watched her back, lost in thought.